The planogram of a product is key to everything. Based on how successful a product is, can be, or is promoted, a convenience store manager will decide the location of placement.\ The way products are shelved, their shelf facings, affects consumer purchasing behavior. Product placement becomes even more significant when the customer has to reach out for the product.
There are numerous different factors that go into deciding product placement such as the age of customers, the location of lighting, the behavioral patterns of customers, companies promoting their products, the type of bestsellers, the size of the store, and other relevant factors.
The location of a product in a store can be the difference between selling 5 units and selling a 1000 units. Product placement has the power to influence the buying choices of customers and there is clear scientific evidence behind this mechanism. Product placement is uber critical to the successful of any retail industry, especially the fast moving consumer goods (FMCGs) industry. How Important Is Product Placement In C Stores?
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